London, UK — October 13, 2023 — FprBuro Communications Agency proudly announces the successful launch of the solo exhibition debut of "Aliens," an extraordinary collection featuring over thirty unique sculptural works by British contemporary artist, gallerist, and founder of 'Lomaka Gallery,' Olga Lomaka. The exhibition runs at the prestigious Zari Gallery from October 11th to October 15th, 2023. This event marks a momentous occasion in the world of contemporary art.

"Aliens" offers a captivating art journey, inviting visitors to contemplate various facets of the human condition and experience. Through the lens of contemporary popular culture, the exhibition delves into themes of consumerism, human desire, and collective unconsciousness. Olga Lomaka's visionary solo exposition seamlessly coincides with the esteemed Frieze London Art Fair 2023, adding an extra layer of allure to this year's already impressive showcase of artistic talent.

Throughout the exhibition, FprBuro Communications Agency orchestrated various special events. Here, we highlight the Press Breakfast Tour as a crucial element of our comprehensive PR support for the solo exhibition. The objective was to enhance the recognition of the artist's personal and professional brand within the targeted audience.

The excitement surrounding "Aliens" began on October 10th with an intimate and exclusive press breakfast, where journalists, art critics, and connoisseurs gathered for an opportunity to engage with the artist herself, gaining insight into the inspiration behind her remarkable works. At Zari Gallery in London, journalists, editors, art critics, specialized columnists, and independent reviewers in the fields of art and culture were granted the first glimpse of the exhibition. They had the opportunity to personally engage with the artist, Olga Lomaka, discussing her professional endeavors and delving into the concept behind the new series of works.

Following the press breakfast, Zari Gallery opened its doors to art enthusiasts, collectors, and distinguished guests for an exclusive Private View. This carefully curated evening featured prominent attendees and luminaries from the art world. They gathered to immerse themselves in Lomaka's extraordinary world of 'Aliens,' resulting in a blend of conversation, contemplation, and appreciation for the artist's unique vision. You can find out more about the Private View event in the Solo Exhibitions section.

The exhibition is officially open to the public from October 11th to October 15th, welcoming a diverse audience to experience the profound connection Olga Lomaka draws between extraterrestrial visits and human existence.

Organizing a solo art exhibition requires meticulous and strategic planning, as the quality of preparation profoundly influences the professional reputation of the artist and the successful promotion of the showcased body of work. Consequently, event organizers typically allocate a minimum of six months for thorough preparation. As the seasoned team at FprBuro Communications Agency, boasting extensive experience collaborating with artists and stakeholders within the art industry, often assuming roles as organizers of both solo and group exhibitions, we possess unparalleled expertise in this domain.

For the solo exhibition featuring British artist Olga Lomaka, held in London from October 11th to 15th, 2023 for Public View, coinciding with Frieze London 2023, our team commenced preparations at the onset of the year. This involved establishing clear goals and objectives through the formulation of a comprehensive strategy and Interpretive Master Plan, securing a venue suitable for the event’s stature, procuring suitable exhibition infrastructure, planning the exhibit budget, conducting negotiations and meetings with partners, devising strategies to attract a target audience, through Guest Management, crafting presentation materials, designing the event program, orchestrating PR campaigns, executing pre-exhibition and exhibition marketing initiatives, and developing the exhibition’s overall thematic program.

Under the curatorial and informational guidance of FprBuro Communications Agency, we orchestrated a Press Breakfast Tour for art media representatives and a Private Viewing Event. These gatherings attracted gallery proprietors, art collectors, critics, and other cultural influencers.

The solo exhibition titled “Aliens” received acclaim from the professional art community, including critics, journalists, curators, and private collectors. A portion of the exhibited works was sold during a private showing.