Contemporary artist Natalia Kapchuk's artwork, "Environmental Crisis" (2019) from "The Lost Planet" series, was featured in the "Submergence: Going Below the Surface with Orca and Salmon" exhibition. This multimedia exhibit showcased contemporary artists from the USA and Great Britain who explored the theme of marine life and their habitats from different perspectives.
Kapchuk's artwork, which incorporated candy wrappers, cups, and small plastic items frozen in resin, effectively conveyed the extent of water pollution in the ocean. The black "oil" spill located in the center of the artwork offered a stark contrast with the blue surface, making it the dominant element. The fish skeleton served as a final accent, highlighting the adverse effects of industrial activity on nature.
FprBuro Communications Agency played a crucial role in the successful exhibition of Kapchuk's artwork, as our team provided a range of services, including marketing and promotional support to maximize the visibility and impact of the artworks at the fair, for example. For this, we created material such as press releases, social media content, and email marketing campaigns to generate buzz and interest in the artwork.
The "Submergence: Going Below the Surface with Orca and Salmon" exhibition was held during Orca Month 2021 and was supported by the Endangered Species Coalition. It was the culmination of a year-long workshop and event series where artists studied the significance of these marine lives to biodiversity and their impact on culture. The exhibition opened on June 4 at the Jack Straw Cultural Center in Seattle, USA, where artists reflected on the beauty of marine animals, their protection, and the restoration of the orca and Chinook salmon populations.