A solo exhibition for an artist signifies not only a crucial and accountable phase in creative development but also marks a new milestone in professional growth. Primarily, it involves attaining a specific objective - the presentation of a series of artistic creations to both the art community and the intended audience, while also introducing the project's mission or manifesto in alignment with the artist's vision. Solo exhibitions play a vital role in establishing a robust personal and professional brand for an artist, concurrently enhancing their standing and influence. Keeping this perspective in mind, FprBuro Communications Agency places particular emphasis on the solo exhibition format, meticulously selecting the host country and an appropriate venue for the impending event.

A standout moment in the advancement of Artist Natalia Kapchuk's personal brand was the solo exhibition at TIMES SQUARE, a feat made possible through the collaboration between FprBuro Communications Agency and NYC Artwalk. On July 29, the artist's creations from The Lost Planet series were unveiled, in a digital format, in TIMES SQUARE. This remarkable occasion provided a distinctive platform for artist and eco-activist Natalia Kapchuk to communicate the environmental concerns depicted in the project to a broad audience, given that approximately 360,000 individuals traverse TIMES SQUARE daily.